CESA Discussion Paper #54

Needs analysis of business English majors in China 

Submitted by Ms Danyan Chen BA MA 

​Since China joined the World Trade Organization in 2001, industries in China have participated in international activities more frequently, and the demand for versatile talents with both high English proficiency and business practice abilities has also increased significantly. As a result, students' enthusiasm for learning Business English has increased. To meet the needs of the labour market and promote the sustainable development, many universities and colleges have established Business English majors or related departments, as important bases for cultivating high-quality business English talents with compound abilities. The Business English major is always a foreign language major established to meet the demand for versatile foreign language talents in the context of opening up to the outside world and economic and social development (Wang, 2021).

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